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  Volume 1, Edition 7                           News Buds                                October 2009

Oct Newsletter Sponsored by:


Smithers Oasis Ad

to 100+ FAR members.
Contact Debbie Grauberger,
FAR Bookkeeper 303.280.7141

cpf logo
Last chance to
in 2009!

Why Should I?
The Rocky Mountain CPF program is a partner in a new nationally recognized program. In 2010, there will be a change in the program and the degree of difficulty will be enhanced. For information on how you can become certified this year

Nov 8 - Steps to Certification Class- An optional 1 day class to help prepare you for the written and hands-on test.

Nov 15 -CPF Hands-on & Written Test- Both tests will be given on the same day at the same location.

Far Member Challenge!
Link your website to the FAR website.
Let us know by emailing Debbie with your name, business name, and website and you will be entered in a quarterly drawing to receive a special FAR discount.

Not a FAR Member?
Now through Dec. 31 is Free!
Apply now

Upcoming Events:

Current News Features:

  • ~ BJ Dyer AIFD, AAF, CPF and Guenther Vogt AAF Win Big at National SAF Convention
    "We are small but we are mighty!" exclaimed BJ Dyer AIFD, AAF, CPF of Bouquets as he remarked on the extraordinary accomplishments of Colorado FAR florists at the national SAF convention held in Phoenix last month. BJ and his partner Guenther Vogt were awarded the Annual SAF Marketer of the Year $5000 prize by popular Coloradoan and award sponsor Dwight Larimer, AAF of Design Master color tool, Inc. They are featured on the front cover of the October edition of SAF's Floral Management magazine. Read their winning marketing entry here.

  • ~ Cindy Anderson AIFD, Takes Top Honor in Sylvia Cup Design Competition at SAF Phoenix 2009
    Excerpt from SAF: PHOENIX - Sept. 25, 2009 - A talented designer from Colorado Springs, Colo., Cindy Anderson, AIFD, was named winner of the 42nd Annual Sylvia Cup Design Competition here last night during the Awards Dinner at SAF Phoenix 2009. Anderson received an engraved silver champagne bucket - the coveted Sylvia Cup - along with a $2,500 prize provided by Smithers-Oasis and complimentary registration to SAF Orlando 2010. "Her mechanics and attention to detail are impeccable," said Jerome Raska, AAF, AIFD, PFCI, CAFA, MCF, of Blooms By....JRDesigns in Ferndale, Mich.
    The categories for the pieces were wedding bouquet, a floral necklace for prom, and a funeral tribute that is for someone who loved roses. Rio roses sponsored the competition.
    " I really didn't think that I would win. I told everyone that I had high hopes and low expectations. It is always a great experience and I really enjoy competitions, " Cindy explained.

  • ~ The Wheats from Lafayette Florists inducted at SAF
    The Society of American Florists inducted Brian Wheat AAF of Lafayette Florist into the prestigious ranks of the American Academy of Floriculture (AAF) this year. His wife Lori Wheat AAF, was elected to the SAF national board.

  • ~ SAF Honors DWF for 100 Years of Operation
    Excerpt from SAF website: ALEXANDRIA, VA - Sept. 25, 2009 - Five companies from across the country received the Century Award from the Society of American Florists (SAF) during the association's 125th Annual Convention in Phoenix. The Century Award honors those businesses that have the perseverance and drive to do things differently, take risks and be the entrepreneurs they need to be in order to keep their businesses going more than 100 years.
    DWF Wholesale Florists Company, Denver, Colo. was honored to be among these five centurions. Here is a brief biography:

      DWF Wholesale Florists Company opened its doors in August 1909 as a partnership of growers.
      Originally known as Denver Wholesale Florists, DWF primarily sold carnations produced by local growers. By 1945 DWF was marketing 6 million carnations a year, along with some roses and other fresh flowers, and was owned by 33 growers.
      Today, DWF is one of the largest floral suppliers in the U.S. and markets grower supplies and fresh flowers from the U.S. and South America.
      To celebrate its 100th anniversary, DWF became 100 percent employee-owned. DWF's 15 locations include the Denver headquarters, Boise, Idaho; Flint, Mich.; Kansas City and St. Louis, Mo.; Omaha, Neb.; Albuquerque, N.M.; Cincinnati, Toledo and Columbus, Ohio; Dallas, Tex.; Salt Lake City, Utah; Norfolk, Va.; Seattle, Wash., and Milwaukee, Wisc.

  • ~ 2010 FAR Board of Directors - Meet The Candidates
    The FAR Nominating Committee is proud to announce a strong slate of candidates for the five open Board positions. These candidates will be elected for the 2010-2012 term. Watch your mail in the next week as your ballot will be arriving with the following candidates:
    • Mary Ann Blood, Owner, Petals and Pearls
    • David Burkey, Owner, Arapahoe Floral
    • Cindy Hertz, Owner, The Plant Ranch
    • Charles Martinez, Production Manager-Associated Wholesale; Director of Wedding & Events - Lehrer's
    • Rick Morrissey, Territory Sales Manager, Teleflora

  • ~ Colorado Fall Home Show Great Success
    The Colorado Fall Home Show was one of the finest opportunities FAR has experienced to let a wide public audience experience the virtues of their local florist. Read Carol O'Meara's article. FAR's presence was felt in a big way with huge urns, delightful tablescapes and lots of action.
    Hundreds of coupons were given away to convention goers inviting them in to a participating florist to receive six roses (which were graciously donated by DWF and Amato's). To add to the excitement, there was a dynamic Iron Florist Competition with Susie Carr of Trim International taking top honors. Susie also represented FAR at the national NAFA conference where, she said " I had an incredible time. It was a wonderful experience and I feel very refreshed and ready to try again. I am very proud to be a member of FAR."

    The beautiful entries for the 2009 Bridal Bouquet Competition were also on display at the show, including 1st Place Winner Cindy Anderson, AIFD.
    See photos of the event on the Gallery Page of the FAR Website.

  • ~ Deceptive Phone Listings Law Passes in Maryland
    After almost two years of push and pull, Kathy and Ken Sanner of Perry Hall Florist in Perry Hall, Md., were able to celebrate the passing of a deceptive advertising law in their state. Gov. Martin O'Malley signed the measure on April 14, but the deceptive advertising law was one of 400 that took effect Oct. 1st.
    It took a disgruntled customer for the Sanners to even realize deceptive ads were a threat. In 2004 a regular customer told them she had received from a friend an arrangement that was not up the quality standards she expected from Perry Hall Florist. They learned that the friend had ordered from a business with a similar name, but located out of state.
    "We take great pride and care in making sure that our arrangements are not only professionally designed, but also made with premium fresh flowers, and this arrangement didn't resemble our work," Kathy Sanner said after taking one look at it.
    After a couple of months of investigating, the Sanners thought the deceptive business had left their area. But three years later, the same advertising and listing returned to their local telephone directories. When they aired their frustrations at a local business association meeting in November 2007, state Sen. Kathy Klausmeier was in attendance. She approached them that night and vowed to look into passing a bill to halt these deceptive advertising practices.
    Klausmeier introduced the bill, SB 10, on July 11, 2008. It was approved by the state Senate in April by a vote of 37-6. And the state House passed a similar bill by unanimous vote, which O'Malley signed into law.
    "I don't believe that we would be in business today if it wasn't for Senator Klausmeier getting this bill passed," Kathy Sanner said.
    Does your state have a similar deceptive advertising law? If not, don't wait to find out the hard way. Send an e-mail to bgamberini@safnow.org for more information. Or check out SAF's online resources, which have helped florists in 24 other states (Oregon was the most recent) get legislation passed.
    -Brian Gamberini
    (Reprinted with permission from the author. Originally appeared in the Wednesday E-Brief from SAF, a member-only publication.)

  • ~ New Membership Welcome
    Arapahoe Floral
    David Burkey
    8577 E. Arapahoe Rd.
    Englewood, CO
    Phone: 303-220-7515 / Fax:303-675-9107
    Website: www.arapahoefloral.com

    House of Flowers
    Crystal Gardner
    9529 E Colfax Ave
    Aurora, CO 80010
    Phone: 303-344-4310

  • ~ FAR is on Facebook
    Far now has a business page on Facebook. We urge all members who have facebook accounts to become a fan by going to www.facebook.com/FloralAssociationoftheRockies and click on the become a fan button!

Member Features:

Member only Website area: User name: FARonly | Password: Fl0wers (the 0 is a zero)
  • Classifieds:  
    Available for Work (0)      Equipment for Sale (0)      Help Wanted (0)
    Post your classified ad, it's quick and easy. Just click on Create an Ad.  Enter username and password, fill out the appropriate section of the form and submit. It's a free member benefit.

  • Enjoy the Member Blog.   Exchange thoughts and ideas with other FAR members easily and it's a private blog so only members can access it. (Requires the user name and password)

  • Ready to pitch in? Join a 2009 FAR Committee.  Give the committee chairman a call for the next meeting date and get involved!

FAR            Denise Capelli, President            www.floralassociationrockies.org