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  Volume 1, Edition 4                           News Buds                                       July 2009

July's Newsletter Sponsored by:

Amato Wholesale Florist logo

Amato Wholesale Florist, Inc.
6601 Downing Street, Denver CO 80229
Tel: 303-287-3329
Toll-Free: 1-800-447-3825
Fax: 303-287-1273
Visit us  www.amatodenver.com

Bringing René van Rems to the Rocky Mountain Region!

$50.00 TO ADVERTISE
to 100+ FAR members.
Contact Linda Lillyblad, FAR Exec. Dir. 720.371.1906


cpf logo
Become a
CERTIFIED PROFESSIONAL FLORIST
Important reason to get certified in 2009!
Take the "Steps to Certification" Class
Important CPF INFO



Far Member Challenge!
Link your website to the FAR website.
Let us know by emailing Linda with your name, business name, and website and you will be entered in a quarterly drawing to receive a special FAR discount.

Not a FAR Member?
Apply now

Upcoming Events:

Current News Features:

  • Amato's 26th Annual Open house Features René van Rems, AIFD

    You will be guaranteed a fun-filled weekend if you attend the festivities that Amato Wholesale Florist has lined up for their 26th Annual Open House this year. A gambling junket, an open house with world re-nowned floral designer René van Rems, and a rare opportunity to attend a hands-on workshop taught by René.

    Celebrate with Amato Wholesale Florist at their 26th Annual Open House on August 15th - August 17th, 2009. There will be three exciting days of events to enjoy this year.    Download the flyer for more details.

    Saturday the 15th- is Tony's Trail Gambling Trip to Black Hawk/Central City. (Free- More Details TBA)

    Sunday the 16th- is the big open house featuring world famous ambassador of the floral industyr, René van Rems, AIFD.    Renée will be bringing new ideas, and a fresh new style that will be sure to inspire everyone.  He will be personally inscribing copies of his newest book “Rene's Bouquets, A Guide to Euro-Style Hand Tied-Bouquets” at the show on Sunday.
    Lunch will be provided by Carrabbas and there will be a Vendor Fair with some great show specials and promotions for attendees.
    Cost is $10 per person for early registration (register and pay by August 5th), $15 per person after August 5th or at the door. (Cash or checks only at the door) Registration form here.

    Monday the 17th-   Hands-on Workshop with René van Rems AIFD.
    A three hour morning session will be repeated in the afternoon. The cost is $150 per person for a session. Space is limited, but if there are not enough participants, only one session will be held. Don't miss this rare opportunity! You can check out René on his own website at www.renevanrems.com

    These are programs you won't want to miss out on, so register early to reserve your spot.    You can download the registration form here, or go to www.amatodenver.com or call Heather Cross at 303.287.3329.





  • 4 Great Floral Events to enter at the Colorado Fall Home Show.

    Be part of the four great FAR events planned for the Colorado Fall Home Show at the Colorado Convention Cener. Your work will be seen by thousands and there are 4 different events being offered.


  • FAR will be the exclusive floral connection! We are offering a Bridal Bouquet Design Competition, Stage Designer Opportunities, Tablescapes to be seen throughout the Convention Hall and the "Iron Fist Florist" Competition.

    When:     September 19 - 20th, 2009
    Where:    Colorado Convention Center
                      700 14th Street
                       Denver, CO 80202

    Time:      10:00am ~   8:00pm  -Saturday the 19th
                    10:00am ~   5:00pm  -Sunday the 20th

    Cost:      All events are free except the Bridal Bouquet Design, see registration information for each event.

    Pre-registration Deadline:      Saturday, August 15, 2009

    Registration Info:
    IRON FIST FLORIST
     FAR is looking for three of the Rocky Mountain region's top designers with a flair for the dramatic in floral design competition. Be prepared for an in-tense, action packed hour competing on stage in front of a live audience and hosted by a commentator with attitude. The panel of judges will include industry professionals & local celebrities. Do you have what it takes to win?
     Application for Iron Fist Florist

    ON STAGE FLORAL DESIGNERS
      Would you be interested in making a presentation to the public on your area of expertise in the floral industry? Presentations must be between twenty and forty minutes in length. Designer will be allowed one hour of stage time to include set-up and tear-down time. Presentations should be geared towards a consumer audience. You must be a current member of FAR to participate.
               Application for Stage Designers

    TABLESCAPES
      The Colorado Fall Home Show will be selecting up to six FAR members to create tablescapes that will be seen by thousands of visitors to the Home Show. Designer will provide all linens, flowers, props, accessories or other display items and the tables will be on display for two days. All current FAR members are eligible, including Board members.
         Application for Tablescapes.

    2009 ANNUAL BRIDAL BOUQUET DESIGN CONTEST
    Deadline for registration September 15th
     Create your Bridal Bouquet entry at your shop and bring it to the Colorado Fall Home Show to be seen by thousands of people. Exciting prizes will be awarded to the winners who will be judged on creativity, design, theme in-terpretation and mechanics. Prizes to be announced.
               Application for Bridal Bouqet Contest.

    For more info about the Colorado Fall Home Show.




  • Laser Focus for Challenging Times

    Quoting from Ira Silvergleit's recent SAF E-brief article, "These are clearly challenging times," said SAF President Rod Saline AAF. Mr. Saline of Engwall Florist & Greenhouses, Inc., in Duluth, MN goes on to say, "But, these are energizing times that need our laser concentration and a very clear direction to communicate to our fellow staff."

    The focus, Saline said, must be on the following:

    ~ providing products and services tht exceed customer expectations;
    ~ exploring new models to sell flowers;
    ~ partnering with other companies and organizations to market our services; and
    ~ developing and/or finding new product lines to serve our customer base.

    The contraction will likely continue "well into 2010 before we see stabilization," said SAF CEO Peter Moran, noting that the retail contraction is not unique to the floral industry.

Member Features:

Member only Website area: User name: FARonly | Password: Fl0wers (the 0 is a zero)
  • Classifieds:  
    Available for Work (0)      Equipment for Sale (0)      Help Wanted (0)
    Post your classified ad, it's quick and easy. Just click on Create an Ad.  Enter username and password, fill out the appropriate section of the form and submit. It's a free member benefit.

  • Enjoy the Member Blog.   Exchange thoughts and ideas with other FAR members easily and it's a private blog so only members can access it.    (Requires the user name and password)

  • Ready to pitch in? Join a 2009 FAR Committee.  Give the committee chairman a call for the next meeting date and get involved!
  • Need a little help from your friends? There may be a FAR Scholarship available.
  • Get to know the FAR Website: This month, check out the Gallery page. See pictures from events and workshops.
  • Watch the mail for your 2009-2010 FAR Membership Directory!

FAR            Denise Capelli, President            www.floralassociationrockies.org