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  Volume 1, Edition 11                           News Buds                               March 2010

March Newsletter
Sponsored by:

Richard Seeley and Schaefer, Inc Logo
Richard, Seeley and Schaefer,Inc.
3640 W. 112th Ave.
Westminster, CO 80031
Tel: 303.429.3561
Fax: 303.427.0611

Insurance for the Floral Industry

to 100+ FAR members.
Contact Debbie Grauberger,
FAR Administrator

Special thanks to all the sponsors of the Rocky Mountain Cup!

Golden Flowers
Richards, Seeley and Schaeffer
Denver Wholesale Florist

Amato’s Wholesale
Associated Wholesale
Design Master Color Tool
Emerald Leaf
Florescense Occasions
Garden Center of Colorado
Lala Glass
Le Jardin Binet
Lion Ribbon
Metrum Credit Union

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Join the growing number of Certified Professional Florists
in the Rocky Mountain Region
CPF Website

FAR Member Challenge!
Link your website to the FAR website.
Let us know by emailing Debbie with your name, business name, and website and you will be entered in a quarterly drawing to receive a special FAR discount.

Not a FAR Member?
Apply now for full year of benefits!

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Upcoming Events:

Current News Features:

  • ~Insurance Benefit from FAR & Richards, Seeley & Schaefer, Inc.
    Ernie Schaeffer of Richards, Seeley and Schaeffer has been working with FAR for many years. They have sponsored 3rd place in the Rocky Mountain Cup, donated to the scholarship fund, and have covered costs for our directory mailing, just to name a few. The FAR Board Members highly recommend calling Ernie for your insurance needs.

    Thank you Richards, Seeley and Schaeffer!

    Richards, Seeley and Schaeffer was founded in 1967.  While specializing in the floral industry, we are a full service independent insurance agency providing a vast array of commercial and personal insurance services.
      Colorado owned and operated, we have years of experience in the insurance industry.  We know how to find the right amount of insurance at the right price from the country’s most respected insurance companies.  It means minimizing the cost while providing the correct protection.  That’s why so many florists call us.

     The needs of a florist are unique.  Botched weddings, cooler breakdowns and increased inventory for holidays are examples.  In addition to the standard property, automobile and liability coverage, the florist should consider:
    • Florist’s errors & omissions liability
    • Increased inventory limit for specific holidays
    • Temperature change for perishable stock
    • Computer/media protection
    • Product in transit
    • ID theft recovery
    • Employment practices liability
    • Dependant properties

    We are proud to be endorsed by FAR and appreciate the relationship we have with so many retail and wholesale florists.

    3640 W. 112TH AVE

  • ~ In Loving Memory of Larry Allen Hagen: 12/10/37 - 1/09/2010
    Mr. Hagen was a deeply respected member of the Floriculture Community. Larry first worked for DWF (Denver Wholesale Florist) in Denver Colorado from 1969 to 1976 in 1976 he went on to pursue other interests. In July of 1988 DWF rehired Larry as a controller were he worked until he retired in July 2008. He served on the board of FAR (Floral Association of the Rockies) . He was instrumental in joining WFC (Wholesale Florists of Colorado) and CRFA (Colorado Retail Florists Association) into a new floral association FAR. We will all miss Larry and our condolences go out to his family, especially his wife of 47 years Trudy.

  • ~ FAR helps with Special Needs Prom
    This year FAR hosted a workshop to help out the Special Needs Prom at Lifebridge Christian Church in Longmont. This special workshop took place on February 3rd at Longmont Florist. The workshop taught new and up-to-date techniques for corsages and boutonnieres, during the workshop, 50 corsages and 50 boutonnieres were made for the 100 attendees to wear to the Prom.

    “I learned new wire techniques from Maggie that I will be using in my shop. It was great!” said Cherrie Silverman AIFD, AAF, CPF of Cherry Blossoms, Westminster. A big thank you to everyone that participated and to those who put this workshop together! What a way to give back to the community.

    If you know of an event FAR should participate in please email Cherrie at cherrie.silverman@comcast.net Please go view the article in the Longmont paper.

  • ~ 2010 Rocky Mountain Cup Competition
    On Friday, March 26th, the 2010 Rocky Mountain Region Floral Designer of the Year competition will be held at Kirk Hall on the Douglas County Fairgrounds. It is open to FAR members and their employees, but is limited to 15 entrants.

    Competition starts at 9:30 and awards dinner will begin at 5:00. The $75.00 entry fee includes your meal at the Award Dinner. Contestants must be present at the Award Dinner to win.

    Prizes are as follows:
    1st place- Sponsored by RFI: $500.00 cash, $500.00 toward travel expenses to NAFA (to participate in th NAFA National Designer of the Year competition in Columbus OH Saturday October 2nd.) A beautiful Hand Blown Blenko glass piece.
    2nd place- Sponsored by Golden Flowers: $250.00 cash, Award Plaque.
    3rd place- Sponsored by Richards, Seeley , and Schaefer Insurance: $150.00 cash and Award Plaque.
    People’s Choice- Sponsored by Garden Center’s of Colorado: $100.00 and Award Certificate.
    1st place in each design category- Sponsored by FAR: Beautiful Hand Blown Blenko glass piece. Award Certificate.

    The Best Western Inn and Suites of Castle Rock will be offering special rates
    Rate of $65.99/night plus tax
    Mention FAR and or Rocky Mountain Cup when making your reservations
    Their number is 303.814.8800

    Put in your application form today! Online or Registration Form for fax or mailing.

    You could be the next winner of the Rocky Mountain Cup Designer of the Year Competition and be able to participate in the NAFA Designer of the Year Competition in Columbus, OH.

    Special thanks to all the sponsors of the Rocky Mountain Cup, we could not do this without your help!
    Golden Flowers
    Richards, Seeley and Schaeffer
    Denver Wholesale Florist

    Amato’s Wholesale
    Associated Wholesale
    Design Master Color Tool
    Emerald Leaf
    Florescense Occasions
    Garden Center of Colorado
    Lala Glass
    Le Jardin Binet
    Lion Ribbon
    Metrum Credit Union

    Please keep our sponsors in mind when making your next purchases.
    Thank you.

  • ~ Owner to move landmark "Bonnie Brae Florist" to new location
    Jim Gobert, of Bonnie Brae Flowers, was one of the original board members of the CRFA (Colorado Retail Florists Association) Board. Jim is the current owner of Bonnie Brae Flowers. His parents purchased Bonnie Brae in the 1960’s from the original owners; they started working there in 1949. All of their children have worked there and Jim says “I have worked there my entire life.” This is truly an American Family business.

    With the lease on the original location being up and with changing his mind 3-4 dozen times a day the decision was made to close the memory-filled University Blvd location the day after Valentine's and move to his 2nd location at 5595 E Evans Ave. "It is just to much work to keep two locations open," said Jim. Even though it was a hard decision to make he sees the opportunity for growth in the Evans Ave location.

  • ~Local Florist Donates prize winnings to National Marketing Efforts
    In 2009 Bouquets of Denver were the recipients of the Floral Management’s, "Marketer of the Year" award. BJ Dyer AIFD, AAF, CPF and Gunther Vogt AAF (co-owners of Bouquets of Denver) will donate $2,000.00 of the prize money to the SAF Fund for Nationwide Public Relations, which supports SAF’s efforts to reach millions of consumers with positive messages about flowers and florists.
    Thank you Bouquets!
    You can read the full article at SAF MultiBrief’s for February 17th.

  • ~ SAF news release: Valentine’s Day Flower Bashing
    Five Advertisers Apologize for Bashing Valentine’s Day Flowers
    600 News Stories Report Flower Facts and Florist Tips from SAF ALEXANDRIA, Va. - Feb. 25, 2010 — This Valentine’s Day season, the Society of American Florists (SAF) contacted 25 companies about negative floral advertisements resulting in five apologies and four reworded promotions, and 600 media outlets published SAF flower statistics and advice for ordering from florists.

    Apology Accepted: As the voice of the floral industry, SAF responds to harmful floral publicity. After hearing from SAF, the following companies are rethinking their negative ways: Bonobos, Inc; Danner, Inc; Harmon’s; Harry and David; M&M’s; Sticky Lip BBQ.
    No Word Yet:
    Other companies contacted include:
    • Better Homes and Gardens magazine
    • CNET
    • Danbury Mint
    • Vermont Teddy Bear Company

    Reporters Turn to SAF for Floral Facts The press seeks flower facts from SAF, especially for Valentine’s Day. SAF VP of Marketing Jennifer Sparks spoke with dozens of reporters, including three from the Associated Press, leading to favorable coverage for florists and Valentine’s Day flowers in hundreds of newspapers across the country.

    SAF is the voice of the industry in instances of harmful floral publicity. To report negative floral publicity, contact Jenny Scala at jscala@safnow.org or (800) 336-4743 or by fax at (703) 836-8705. For information, visit SAF’s Negative Publicity Response Web page at www.safnow.org/negativepublicity.

    **This article was taken from SAF newsbriefs, if you would like to read the whole article please visit www.safnow.org.

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FAR            Denise Fuller, President            www.floralassociationrockies.org